George Hepplewhite 1727?-1786
George Hepplewhite the cabinet maker and designer was apprenticed to the well - known furniture makers Gillows of Lancaster. He then moved to London and opened premises in Redcross Street, St Giles, Cripplegate. His widow Alice posthumously published the "Cabinet makers and Upholsterers' Guide" in 1788, which included some 300 designs for furniture of the period. His designs were best known for the introduction of the shield-back chair and also the Prince of Wales feathers motif. Serpentine shapes for sideboards and serving tables were popular, as was intricate inlay work. The "Hepplewhite" period incorporated a simpler, elegant and refined style.